Skip to Main Content
Liberal Arts Education Transformation For Life
Start main Content


Seminar on the Effect of Face Concern on Hospitality Brands Associated with Corporate Social Responsibility

The Effect of Face Concern on Hospitality Brands Associated with Corporate Social Responsibility

Topics to be covered:

The presentation will address the following important issues:

  1. The role of face concern in the effect of corporate social responsibility (CSR) on consumer responses.
  2. The effect of face concern on consumer behaviour under public (vs private) consumption situations.



15 March 2018 (Thursday)


2:00 pm - 4:00 pm


AM310, 3/F Amenities Building, Lingnan University


Prof. Patrick Poon

Associate Professor, Department of Marketing & International Business,
Lingnan University

On-line Registration:

Click Here


Biography of Speaker

Patrick Poon is an Associate Professor at the Department of Marketing and International Business, Lingnan University. He is currently the Director of Undergraduate Business Programmes. Patrick received his PhD at the University of Queensland, major in Technology Management and Marketing. He has published widely in various international journals. His current research areas include product-harm crises on brand equity, consumer health behaviour, and consumer envy and animosity.


Forthcoming Seminars (All are welcome)

‘Doing’ micro-level empirical research in development economics

  • Date: 22 March 2018 (Thu)
  • Speaker: Prof. Alex Wong, Assistant Professor, Department of Economics, Lingnan University

Research Smarter with Citation Databases

  • Date: 12 April 2018 (Thu)
  • Speaker: Ms. Maggie Lam, Account Manager, Clarivate Analytics


Past Seminars

How does the tax cut affect interest rate in Hong Kong?

  • 18 January 2018 (Thu)
  • Speaker: Prof Joseph Cheng, Department of Finance and Insurance, Lingnan University

Art intervention for child victims of family violence: An interdisciplinary and community-based research

  • 25 January 2018 (Thu)
  • Speaker: Prof Sophia Law, Associate Professor, Department of Visual Studies, Lingnan University

Negotiating Service Activism in China: The Impact of NGOs’ Institutional Embeddedness in the Local State

  • 1 February 2018 (Thu)
  • Speaker: Prof Samson Yuen, Assistant Professor, Department of Political Science, Lingnan University

Interdisciplinary work in applied psychology and Organisational Behaviour Leadership

  • Date: 22 February 2018 (Thu)
  • Speaker: Prof. Nan Wang, Research Assistant Professor, Department of Management, Lingnan University

Fair Executive Pay as Performance Rises: Understanding Social Inequalities through Experimental Design

  • Date: 1 March 2018 (Thu)
  • Speaker: Prof. Esra Burak Ho, Assistant Professor, Department of Sociology and Social Policy, Lingnan University

Researching youth and the housing question in Hong Kong

  • Date: 8 March 2018 (Thu)
  • Speaker: Prof. Ray Forrest, Research Professor in Cities and Social Change, Department of Sociology & Social Policy, Lingnan University