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Lingnan Entrepreneurship Initiative (LEI)

Ms. Maria CHEUNG

Maria Cheung


Maria joined New World Services Company Limited (now known as NWS Holdings Limited) in May 2000 and formed the Corporate Communication Department.  In November 2011, Maria was transferred to New World Development Company Limited, the parent company of NWS Holdings Limited. She is now holding the position of the General Manager – Stakeholder Management and Central Administration, and responsible for developing strategies to engage with both internal and external stakeholders, overseeing community programmes, aspiring to create social value, as well as formulating policies, procedures and guidelines to ensure smooth administrative operations for the Company.

Prior to joining New World Group, Maria had worked for several major developers on managing the company image and employer branding, community and public relations, advertising and promotions, issues and crisis management, as well as promoting environmental-friendliness and corporate social responsibility.

Maria was the President of the Public Relations Professionals’ Association between 2012 and 2015.  Currently, she is a board member of the Fair Trade Hong Kong Foundation as well as a member of the Careers Advisory Board of The University of Hong Kong and a Steering Committee member of FOOD-CO, a food support flagship project supported by the HKSAR Government’s SIE Fund with St James’ Settlement as an intermediary.