Lingnan University co-hosts Global Marketing Conference that explores the interface between marketing and management
22 Jul 2016
The 2016 Global Marketing Conference (GMC), an biennial international event organised by the Global Alliance of Marketing and Management Associations, was kicked off yesterday (21 July) in Hong Kong. Lingnan University is one of the co-hosts of this four-day conference together with American Marketing Association, European Marketing Academy, Australian & New Zealand Marketing Academy, Japan Society of Marketing and Distribution, International Textiles and Apparel Association and Korean Scholars of Marketing Science.
The theme of this year’s GMC is “Bridging Asia and the World: Global Platform for Interface between Marketing and Management”. It attracted some 1,100 participants from 53 countries and regions, with multidisciplinary scholars and business practitioners from all over the world gather together and present new concepts on marketing and their analysis about marketing and management related subjects.
“The conference provides a very unique platform for academic researchers and scholars from all over the world to build network and share their research ideas and outputs on various business management and marketing related issues,” said Prof Patrick Poon Shing-chung, Associate Professor, Department of Marketing and International Business of Lingnan University and co-chair of the 2016 GMC. “It provides great opportunities for us to explore a wide array of high quality research and the interplay between marketing and management paradigms.”
The Conference features a rich array of programmes including keynote speeches, joint symposia, academic sessions and business meetings that covered hot and current issues in marketing. A number of academics from Lingnan University’s Department of Marketing and International Business including Prof Cui Geng, Prof Esther Li Ling-yee, Prof Peng Ling, Prof Patrick Poon Shing-chung, Prof Paul Whitla, Dr Sebastian Chung Yu-ho and Dr Li Chunyu joined different sessions of the Conference to exchange their views and research findings with other participants.